LONDON — Red Arrow Entertainment Group, which is owned by German broadcasting giant ProSiebenSat.1, has boosted its global digital presence by launching Ripple Entertainment, a digital media company based in Los Angeles, led by CEO Gayle Gilman and CRO Jason Ziemianski.
Most recently, Gilman was exec VP of digital content at FremantleMedia North America, where she launched the digital studio Tiny Riot. Ziemianski was head of community and monetization at the leading MCN Big Frame, and, most recently, worked with Gilman at FremantleMedia, where they managed such initiatives as The Pet Collective, Buzzr and Munchies (a joint venture with Vice).
Ripple will launch and operate “vertically focused networks, producing original content with Red Arrow production companies, external strategic partners and independent creators,” said Red Arrow. Ripple will also act as Red Arrow’s “hub for digital strategy, building a diverse portfolio of assets around the group’s growing slate of formats and shows, thus maximizing the value of Red Arrow’s IP catalog.”
Ripple content will be distributed through social channels with a focus on YouTube and Facebook, but extending to Twitter, Snapchat, Vine, Instagram and others.
Setting up Ripple is the latest step in Red Arrow’s digital production expansion. In 2014, it entered into a partnership with Collective Digital Studio, a leading multichannel network in the U.S. This year, ProSiebenSat.1 acquired a majority interest in CDS, and merged it with the German multichannel network Studio71. Ripple will work with CDS, Studio71 and other multi-channel networks around the world to distribute and monetize its content.
Jan Frouman, CEO of Red Arrow Entertainment Group, said: “Establishing Ripple is another significant and exciting step for us, and underlines our strategy: to invest in digital content and distribution, but always in a thoughtful and strategic way for the benefit of the group as a whole.”